Artist news

Why You Can't Choose Between Creativity And Data

The advertising industry has changed dramatically. Brand CMOs have become responsible for business objectives in addition to brand goals — and that impacts everyone in a leadership role, big brand or not. In today’s C-suite, data makes the rules, which is why executives have increasingly turned to tech-enabled consultancies for marketing advice over the past […]

Surprise, Your Next Customer is Closer Than You Think

You know the scene: A sleek-looking storefront, a velvet rope, stone-faced security guards—and a line 100-people deep trying to see if they can score a pair of rare sneakers or a limited-edition T-shirt. The so-called “drop” has become a quintessential part of the modern retail experience. It’s a way for brands to build hype, influence […]

Consumers Have Little Patience For Brands

Brand loyalty may one day be a thing of the past, as consumers seem to be losing trust in retailers and shunning brands that don’t meet their expectations, a newly published survey shows. To gauge public sentiment about brands, business software company Oracle teamed up with customer experience expert Jeanne Bliss to survey 1,143 adults, with respondents […]

Customer Service Expert Jeanne Bliss Asks, 'Would You Do That To Your Mother?'

Business leaders, contact center employees and sales associates interact with customers every day and are faced with requests, questions and a wide variety of complaints and issues. The customer experience largely comes down to how they respond—is it with a rote reply or a personalized reaction? Jeanne Bliss, president of CustomerBliss, bestselling author and a […]

5 Entrepreneurs Share How They've Handled Client Disasters

Client disasters don’t have to be catastrophic. To read the full article, visit Forbes. When customers go from being satisfied buyers to brand haters, companies should take the opportunity to learn what inspired the change and prevent it from happening in the future — or even turn it around in the moment. Sometimes, though, clients […]

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