Artist news

Why You Can't Choose Between Creativity And Data

The advertising industry has changed dramatically. Brand CMOs have become responsible for business objectives in addition to brand goals — and that impacts everyone in a leadership role, big brand or not. In today’s C-suite, data makes the rules, which is why executives have increasingly turned to tech-enabled consultancies for marketing advice over the past […]

My Three Decades at Disney Taught Me Not to Fear Automation

At a recent conference in Hyderabad, India, I was given second billing to a robot. Not just any robot, mind you, but Sophia, the AI sensation from Hansen Robotics, which has recently been headlining events all over the world. Adding insult to injury, my presentation on creativity and human ingenuity was scheduled to follow directly […]

Surprise, Your Next Customer is Closer Than You Think

You know the scene: A sleek-looking storefront, a velvet rope, stone-faced security guards—and a line 100-people deep trying to see if they can score a pair of rare sneakers or a limited-edition T-shirt. The so-called “drop” has become a quintessential part of the modern retail experience. It’s a way for brands to build hype, influence […]

Will Equity Crowdfunding Live Up to Its Hype?

The JOBS Act, with its crowdfunding provision, was supposed to be kick off a revolution. Now anyone could invest in high-risk startup equity. It was supposed to disrupt the entire business of venture capital. Equity for all! And then it took four years to implement. Equity crowdfunding for everyone finally became legal last May. And […]

ICOs, Crowdfunding And Our Convenient, Complicated Futures: An Interview With Slava Rubin

“Every opportunity deserves the right to fail.” Slava Rubin knows what he’s talking about. Co-founder of Indiegogo, Rubin was rejected by 93 venture firms before successfully creating the first major crowdfunding platform. (I’m proud to share I was an original angel investor in Slava’s vision.) Today, the platform generates funding, ideas and insights for everyone from […]

Book Review: In “The Spark and the Grind,” Erik Wahl Exhorts Us to Start Living

“The daily grind.” The phrase describes monotony, yet it also captures how too many Americans exist: We wake up, slog off to the workplace, and detach—for eight hours becoming an extension of will, a means to another’s ends—before returning home to do it all over again tomorrow. Society loves cogs, rewarding those who click into […]

5 Traits Of Creative Leaders (And How To Become One)

Being a leader is difficult. That’s why most of us end up taking direction from others in our professional lives. But the ranks of the self-employed are swelling, hinting that more people are getting comfortable taking the reins in their own hands. And in fact, becoming a leader (even if it’s just of yourself) is […]

How I Did It: Josh Linkner, CEO, ePrize

As told to Leigh Buchanan Industry: Advertising and Marketing 2006 Inc. 500 Ranking: 185 Three-Year Growth: 638% “Fat and happy” is no one’s description of an ideal warrior. EPrize, which develops and manages interactive promotions for the likes of General Motors, Target, and HBO, is more than twice the size of its closest competitor, a situation that Josh […]

Driving Innovation In Customer Experience With Josh Linkner

There’s a lot of talk about innovation in the business world. But innovation is more than just a buzzword—it should be the culture and mindset of customer experience professionals. The best customer experiences push beyond the norm to provide creative, unique and memorable experiences and services for customers. According to best-selling author Josh Linkner, customer […]

Create a Culture of Innovation in Your Small Business

No matter how strong your business is at the moment, your future success may depend on new ideas. “You may not feel a sense of urgency,” says entrepreneur Josh Linkner, author of “Hacking Innovation,” adding, “but that’s exactly the right time to make sure that you’re reinventing and innovating.” Use this checklist to create a […]

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