Customer Centricity & Technology Expert

Nancy Rademaker

Fee Range

< $25,000

Travels From

Amsterdam, NETHERLANDS

At a glance:

With over 20 years of experience in IT and training at Microsoft in The Netherlands, Nancy Rademaker shares how technology influences our behavior, how it helps us share knowledge, and how it enables us to create and innovate.

Nancy Rademaker is one of the very few female international keynote speakers to cover the impact of digitization on customer behavior and how that affects the way companies should interact with customers. She likes to share her first-hand experiences straight from the places where technology is shaping our future. 

Nancy has over 20 years of experience in how technology was and is transforming society, working for different IT companies, amongst which five years for Microsoft in the Netherlands and Europe. She loves to share her passion for technology and combines that valuable inside information with her experience in training and education. She has always been enthusiastic about people and customer-centric strategies. She likes to focus on how technology influences people’s behavior and how it helps them to share knowledge and to create and innovate. 

Nancy is a highly rated and motivating international business speaker, she has energized many corporate events with bold presentations on the topics of digital transformation, extreme customer centricity, disruption, AI, business model change and leadership. 

In 2016 she joined nexxworks as a partner. She travels the world taking business leaders to innovation hubs like Silicon Valley, Shanghai, Shenzhen, Berlin,… using that first-hand inspiration as a continuous and valuable source, thus keeping the keynote content and examples on the cutting edge of the latest technologies, developments and disruptive new business models. 

  • The X Factor of Customer Centricity

    Over the past decades, focus on “experience” has grown dramatically. When considering products and services, emotions increasingly are the leading factor. Organizations have come to realize that, in an age where everything is available to everyone, customer centricity is key and experience has become the X factor.

    This keynote speech takes the audience on a journey of human change, the effect on organizations and how customer centricity and focusing on Customer Experience (CX) is essential to acquire and retain customers. This strategy has technology as its core, with artificially intelligent algorithms and new interfaces to satisfy the needs of the New Customer.

    But the X factor is not only about the customer. An equal focus on Employee Experience (EX) will distinguish great companies from average ones. CX and EX are to go hand in glove for organizations to be successful and this requires a drastic cultural change. One in which processes and procedures need to be rethought from scratch, and where leadership and organizational structure need a thorough make-over. The battle for the employee is on. Every customer-centric company will need to make the journey from CX to EX and back.
  • Market Leadership in the Day After Tomorrow

    Exponentially evolving technology is transforming the outside world like never before. The world of business, too, is changing at the same speed of light and leaders are having a hard time catching up and moving ahead to thrive in The Day After Tomorrow.

    But where must they start? How can managers look 30 years forward into an increasingly complex and uncertain future and translate this outlook into a workable plan for the next 3 months? How can they adopt a new mental model? Is it really all about technology? Isn’t it more about changing customer behaviour? Why should everything be fast, fun and easy? And why is data the new oil and AI a blessing?

    The answer is clear. To keep evolving, you have to abandon traditional linear ways of thinking. You have to let the world inspire you. You must look beyond ‘just’ the technology. You must zoom in on the needs of your customers and put them first. Above all, you have to focus on the possibilities out there and keep experimenting.
  • How to Get Ready for an AI Future

    Internet was the first wave, Mobile was the second, and now we are on Day Two of the next big wave: Artificial Intelligence. We are no longer able to imagine a world without the Internet, we will not be able to imagine a world without AI in just a few years from now. In order to prepare ourselves for this future, it is crucial to gain some understanding on the topic of AI.

    This keynote speech provides an easy to understand overview of what Artificial Intelligence is and how it works. Terms like ‘algorithms, machine learning, deep learning, neural networks, narrow AI, general AI, autonomous AI, supervised learning, unsupervised learning, reinforcement learning, speech synthesis, image generation and predictive maintenance’ – to name just a few -, will finally become clear.

    But most importantly, Nancy will convey what Artificial Intelligence can do and how it can contribute to improving your business, mainly through acquiring deeper customer knowledge and delivering better, more proactive and personalized customer experiences.
Nancy Rademaker was a memorable and thought-provoking keynote speaker, housing the rare ability to position technology truly through the eyes of the customer. Through unique insights and expert delivery, Nancy set a tone for our conference that we could never have achieved on our own.

—James Henderson, Editorial Director of Asia Pacific, IDG Communications

Nancy’s talk exceeded our expectations – and they were high. She was cited by almost all of the +600 executives at our summit as the highlight of the day. She was a true professional and made a real impact. Not only with tremendous enthusiasm, but also with a lot of knowledge and insights, which made everyone leave HORESTA Summit inspired and invigorated.

—CEO at HORESTA, Hotel, Restaurant & Tourism Industry in Denmark

Nancy’s highly tailored presentation took our audience with storm – and strengthened the understanding of the rapid shifts that are already happening and that we need to account for in our product development and launch strategies. Great energy and VERY good rapport with the audience.

—Corporate Vice President, Commercial Innovation, Novo Nordisk

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by Financial Review

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