Weinstein: The Ethics of Multitasking


Bruce Weinstein Ph.D. > View profile

When you multitask, you're doing a lot of work, but you're not doing most (or any) of it well. A new study published in the Proceedings of the National Academy of Sciences revealed that people who fired off e-mails while talking on the phone and watching YouTube videos did each activity less well than those who focused on one thing at a time. Psychiatrist Edward M. Hallowell, author of CrazyBusy: Overstretched, Overbooked, and About to Snap! (Ballantine, 2006), puts it this way: "Multitasking is shifting focus from one task to another in rapid succession. It gives the illusion that we're simultaneously tasking, but we're really not. It's like playing tennis with three balls." (BusinessWeek) > View article


Subscribe to receive our news:

Facebook Linkedin
550 3rd Avenue, 2nd Floor, New York, NY 10016
646 873